Why we built Moving Parade.

Why we built Moving Parade.

Why we built Moving Parade.

In 2016, we bet on a simple idea: social was evolving from simply a channel into the culture engine for ambitious brands.

With end-to-end social at our core, the agency we founded grew into five offices across two continents — with 300+ people running social for the likes of BMW, Starbucks, Spotify and Under Armour.

That success taught us something critical: the biggest opportunities come when markets shift.

But seizing those moments takes a clear strategic vision and the executional muscle to make it happen.

The next shift is here.

The next shift is here.

The next shift is here.

AI has changed the marketing equation. Not incrementally — fundamentally.

And just like before, the winners won’t be the ones retrofitting old models. They’ll be the ones built for this new moment.

Moving Parade is a next-gen value creation partner built on a decade of experience and powered by AI systems. We’re designed to eliminate the devil’s bargain between marketing that’s smart, fast, or efficient…but never all three at once.

No mystery. No magic. Just deep expertise meeting the AI moment to do what we’ve always done best:

Create lasting value, and have fun doing it.

We create value. Not just growth..

We create value. Not just growth..

We create value. Not just growth..

Principles

Value by design.

Foundational principles that drive value, not just process.

Principles

Value by design.

Foundational principles that drive value, not just process.

Principles

Value by design.

Foundational principles that drive value, not just process.

Velocity without compromise

Good ideas die when execution drags. We've fused planning & doing at AI-powered speed. You see results while opportunity still exists.

Velocity without compromise

Good ideas die when execution drags. We've fused planning & doing at AI-powered speed. You see results while opportunity still exists.

Velocity without compromise

Good ideas die when execution drags. We've fused planning & doing at AI-powered speed. You see results while opportunity still exists.

Expert access, not layers

Account managers create distance. We've removed the translation layers that slow momentum, connecting you directly with the expert marketers actually doing the work.

Expert access, not layers

Account managers create distance. We've removed the translation layers that slow momentum, connecting you directly with the expert marketers actually doing the work.

Expert access, not layers

Account managers create distance. We've removed the translation layers that slow momentum, connecting you directly with the expert marketers actually doing the work.

Value-first principles

Our focus is building sustainable long-term value for our partners. Growth can come at the cost of brand equity. Value is always accretive.

Value-first principles

Our focus is building sustainable long-term value for our partners. Growth can come at the cost of brand equity. Value is always accretive.

Value-first principles

Our focus is building sustainable long-term value for our partners. Growth can come at the cost of brand equity. Value is always accretive.

Truth in measurement

We track what drives business growth, not vanity metrics. Your spend creates lasting value, not temporary headlines.

Truth in measurement

We track what drives business growth, not vanity metrics. Your spend creates lasting value, not temporary headlines.

Truth in measurement

We track what drives business growth, not vanity metrics. Your spend creates lasting value, not temporary headlines.

Lean by design

Our AI-driven operational model eliminates agency bloat. Your investment goes toward actual results, not legacy overhead. We pass these savings on to you, our partners.

Lean by design

Our AI-driven operational model eliminates agency bloat. Your investment goes toward actual results, not legacy overhead. We pass these savings on to you, our partners.

Lean by design

Our AI-driven operational model eliminates agency bloat. Your investment goes toward actual results, not legacy overhead. We pass these savings on to you, our partners.