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Meta

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Meta

5 min

Before You Feed Andromeda: Why Positioning Is Your Creative Filter

Meta's Andromeda algorithm demands creative diversity at scale. Without clear positioning, you're just making noise louder.

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10 min read

Andromeda's Arrival: The Creative Production Reckoning

Meta rolled out Andromeda to mixed fanfare, and most conversations focused on better optimization, faster learning, improved performance. But there's a different story hiding in the requirements: Andromeda fundamentally changed what creative production needs to look like.

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