Hi everyone —

Many of you already know this. Others have been wondering what we’ve been building.

After almost a decade running Anchor Worldwide, we’re excited to share what’s grown out of that journey:

It’s called Moving Parade.

We're a new growth marketing consultancy, built from first principles to do one thing well:

Help ambitious teams create value through integrated strategy and execution that’s smart, fast, and efficient.

Why we’re doing this.

We started Anchor in 2016 with a simple thesis:

That social-first creative and integrated execution would define the next era of marketing.

That bet paid off.

We scaled to six offices across the Americas. Became social AOR for brands like BMW, Spotify, Starbucks, Under Armour, and Sam Adams. Launched an entertainment arm with shows on HBO and docs at Sundance. Built a team of 300+ staffers. Made smart investments in a few breakout tech startups.

Today, Anchor remains the best social-first creative agency in New York, and we continue to work together on behalf of longtime and new clients alike. Nothing's changing there. But as AI began to reshape the industry, we saw an opportunity to build something new alongside it.

We saw that Anchor and Moving Parade are two sides of the same core belief: that social-first and growth marketing should move with the pace of change, not behind it.

The opportunity we saw.

In 2025, even the most “modern” growth agencies and consultancies still operate within outdated systems:

• Bloated scopes and staffing plans built to goose billable hours

• A game of telephone between brand, media, and execution teams

• Incentives that reward short-term thinking — and stall long-term growth

Meanwhile, AI has made execution cheap. Velocity is the baseline. Tools that once took whole teams now sit behind prompts, APIs, and MCP servers.

We all have general intelligence now. We’re all builders.

But when execution is commoditized, what matters more than ever is expertise, orchestration, and strategic clarity.

So we asked: If we could start from zero, what kind of partner would we want to hire?

What we’ve created.

Moving Parade is the answer.

It’s our response to the changing shape of the market — and a challenge to the growth marketing status quo of bolting on AI but believing everything else can pretty much stay the same. 

What’s needed is a reimagined operating system for growth marketing.

Moving Parade is built for ambitious teams who need operators that can integrate fast, move smart, and drive real value.

It’s our bet on where the edge really is: at the intersection of systems thinking, market speed, and fair market pricing.

The name comes from an Ogilvy quip: The biggest mistake brands make is thinking they’re talking to a standing army. They’re not. They’re talking to a moving parade.

Humans — and the companies we build — are in constant motion. Markets don’t stand still. Innovation is exponential. Life comes at you fast.

Moving Parade exists to help brands capture the value of that change — and turn it into a competitive edge.

How it works.

We built MP from the ground up as a next-gen marketing OS:

• Think and operate like a product company, not a vendor

• Deliver strategy and execution in one integrated motion

• Implement AI-native workflows to unlock human leverage

• Focus on real value creation levers, not vanity metrics

• Offer a simple service model across the marketing lifecycle:

  • Sprints that solve specific challenges, fast

  • A Growth Retainer designed for adaptability and scale

Whether you’re pre-product or post-acquisition — in Build, Launch, or Grow mode — our approach is designed to plug in and get moving.

Because fast, smart and efficient is the surest path to value creation through marketing levers. 

We’re open.

Moving Parade is already in motion. Helping longtime partners like Spotify and Etsy boost marketing efficiency or capture demand from new audiences. Developing and executing GTM strategies for PE portfolio companies and VC-backed startups. Continuing to work alongside Anchor teams. And building software (but that’s a topic for another day).

The connective tissue is the kind of work we want to do and the kind of impact we want to have.

We’re here to create value. For clients, for audiences, and for companies trying to do big things in a world that won’t slow down.

If that’s you, let’s get going…