Vintage Frames Company: Growth Retainer.
Paid media was driving topline gains — but the engine wasn’t tuned for margin, scale, or signal. By starting with a diagnostic audit and shifting into a full-growth retainer, VFC turned spend into an asset that did more than sell glasses — it powered strategic growth.
Client
Vintage Frames Company
Role
Media Audit, Media Strategy, Media Planning, Buying & Optimization
Media Health Check
Growth Retainer
Paid Media Campaign
Key Takeaway
An obsession with ROAS was hiding the real story. While Vintage Frames was chasing metrics, broken tracking meant nobody actually knew what was really working. We diagnosed the problem, fixed the fundamentals. and unlocked growth hiding in plain sight.
Context
Running hot, missing signals.
Sometimes success can mask bigger problems. In 2024, Vintage Frames was running hot on paper — but the numbers weren't adding up to real results.
The luxury brand faced a perfect storm: post-COVID consumer spending pullback, record inflation, and a site migration that crushed organic traffic.
The natural response? Pump up paid media spend. But without reliable measurement, they were flying blind.
That's where Moving Parade came in with our Media Health Check. Think of it as an X-ray for your marketing spend — showing exactly where value leaks and where it compounds.
Approach
Understanding why growth stalled.
Solution
This is what a Growth Retainer looks like in motion
Results
Quick wins set the foundation for lasting growth — in weeks, not months.
This is what value creation though marketing looks like.
+51%
Search ROAS YoY
+23%
Attributed paid social revenue QoQ
+17%
First-time buyers QoQ