Growth Retainer: Digital Media Planning, Buying & Optimization.

Moving Parade's Growth Retainer combines expert execution with modular flexibility, transforming your marketing dollars into measurable business outcomes that compound. We're your on-demand marketing special ops team, scaling up or down as your challenges evolve.

Let’s build value

Let’s build value

Let’s build value

Trusted by brands

invested in creating value.

Trusted by brands invested in creating value.

Challenge

Challenge

Challenge

Markets evolve. Your marketing partner should keep pace.

Most brands face a fundamental disconnect between what they need and what traditional agencies deliver:

Rigid retainers trap you in yesterday's strategy.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

Rigid retainers trap you in yesterday's strategy.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

Rigid retainers trap you in yesterday's strategy.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

Strategy and execution live in separate worlds.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

Strategy and execution live in separate worlds.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

Strategy and execution live in separate worlds.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

You're paying for process, not performance.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

You're paying for process, not performance.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

You're paying for process, not performance.

Good ideas developed by one team get lost in translation when handed off to another. By the time campaigns launch, the market has already moved on.

Solution

Solution

Solution

Your growth marketing special ops team

Our Growth Retainer combines strategic clarity with flawless execution, designed to evolve with your business needs. No rigid scopes or bloated teams – just expertise that scales as you do.

Strategic Planning & Direction

Media strategy development aligned with business objectives

Media strategy development aligned with business objectives

Media strategy development aligned with business objectives

Media strategy development aligned with business objectives

Audience development framework that balances new acquisition and retention

Audience development framework that balances new acquisition and retention

Audience development framework that balances new acquisition and retention

Audience development framework that balances new acquisition and retention

Testing roadmap to validate assumptions and scale what works

Testing roadmap to validate assumptions and scale what works

Testing roadmap to validate assumptions and scale what works

Testing roadmap to validate assumptions and scale what works

Regular strategic reviews to adapt to market shifts

Regular strategic reviews to adapt to market shifts

Regular strategic reviews to adapt to market shifts

Regular strategic reviews to adapt to market shifts

Measurement & Growth Frameworks

Custom dashboard development for real-time performance tracking

Custom dashboard development for real-time performance tracking

Custom dashboard development for real-time performance tracking

Custom dashboard development for real-time performance tracking

Attribution modeling to identify value drivers

Attribution modeling to identify value drivers

Attribution modeling to identify value drivers

Attribution modeling to identify value drivers

Progress tracking against defined KPIs

Progress tracking against defined KPIs

Progress tracking against defined KPIs

Progress tracking against defined KPIs

Regular business review cadence to connect media metrics to business outcomes

Regular business review cadence to connect media metrics to business outcomes

Regular business review cadence to connect media metrics to business outcomes

Regular business review cadence to connect media metrics to business outcomes

Media Execution & Optimization

️Cross-platform campaign management (Meta, Google, LinkedIn, TikTok, etc.)

️Cross-platform campaign management (Meta, Google, LinkedIn, TikTok, etc.)

️Cross-platform campaign management (Meta, Google, LinkedIn, TikTok, etc.)

️Cross-platform campaign management (Meta, Google, LinkedIn, TikTok, etc.)

AI-enhanced creative performance analysis and optimization

AI-enhanced creative performance analysis and optimization

AI-enhanced creative performance analysis and optimization

AI-enhanced creative performance analysis and optimization

Bidding and budget optimization to maximize ROI

Bidding and budget optimization to maximize ROI

Bidding and budget optimization to maximize ROI

Bidding and budget optimization to maximize ROI

Advanced audience targeting and segmentation

Advanced audience targeting and segmentation

Advanced audience targeting and segmentation

Advanced audience targeting and segmentation

Campaign Management & Reporting

Campaign setup and technical implementation

Campaign setup and technical implementation

Campaign setup and technical implementation

Campaign setup and technical implementation

Creative/copy guidance and feedback

Creative/copy guidance and feedback

Creative/copy guidance and feedback

Creative/copy guidance and feedback

Weekly performance updates and insights

Weekly performance updates and insights

Weekly performance updates and insights

Weekly performance updates and insights

Quarterly business reviews

Quarterly business reviews

Quarterly business reviews

Quarterly business reviews

Structure

Structure

Structure

Structure

Designed for flexibility and impact.

Base Configuration

Define your core needs across planning, execution, and measurement. We'll assemble the right team and framework to deliver consistent growth.

Modular Add-Ons

Bolt on specialized capabilities as needed:

Audience & Culture Mapping

Audience & Culture Mapping

Audience & Culture Mapping

Audience & Culture Mapping

️Incrementality Testing

️Incrementality Testing

️Incrementality Testing

️Incrementality Testing

Message Testing & Optimization

Message Testing & Optimization

Message Testing & Optimization

Message Testing & Optimization

Conversion Rate Optimization

Conversion Rate Optimization

Conversion Rate Optimization

Conversion Rate Optimization

Enhanced Reporting & Analytics

Enhanced Reporting & Analytics

Enhanced Reporting & Analytics

Enhanced Reporting & Analytics

Work

Work

Work

Work

Sprints and growth retainers in action.

View All

View All

View All

View All

How we work differently.

Planning meets doing

AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.

Speed without shortcuts

AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.

Build value, don't burn it

Every sprint creates something that compounds—frameworks you can reuse, insights that inform future bets, capabilities that outlast any single campaign.

FAQs

Find answers to common questions about our Media Health Check sprint.

Traditional retainers lock you into rigid scopes that can't adapt to changing needs. Our model is built on flexibility – with a core foundation you can count on and modular capabilities you can activate when needed. Plus, you work directly with the experts executing your work, not account managers creating distance.

Traditional retainers lock you into rigid scopes that can't adapt to changing needs. Our model is built on flexibility – with a core foundation you can count on and modular capabilities you can activate when needed. Plus, you work directly with the experts executing your work, not account managers creating distance.

Traditional retainers lock you into rigid scopes that can't adapt to changing needs. Our model is built on flexibility – with a core foundation you can count on and modular capabilities you can activate when needed. Plus, you work directly with the experts executing your work, not account managers creating distance.

Traditional retainers lock you into rigid scopes that can't adapt to changing needs. Our model is built on flexibility – with a core foundation you can count on and modular capabilities you can activate when needed. Plus, you work directly with the experts executing your work, not account managers creating distance.

Our retainers scale based on your needs and media spend. We build a core foundation of planning, execution, and measurement with modular add-ons that can be incorporated based on specific challenges or opportunities you're facing.

Our retainers scale based on your needs and media spend. We build a core foundation of planning, execution, and measurement with modular add-ons that can be incorporated based on specific challenges or opportunities you're facing.

Our retainers scale based on your needs and media spend. We build a core foundation of planning, execution, and measurement with modular add-ons that can be incorporated based on specific challenges or opportunities you're facing.

Our retainers scale based on your needs and media spend. We build a core foundation of planning, execution, and measurement with modular add-ons that can be incorporated based on specific challenges or opportunities you're facing.

We recommend a 3-month initial commitment to establish baselines and demonstrate impact. After that, our partnerships operate on rolling 30-day terms so you're never locked into services you don't need.

We recommend a 3-month initial commitment to establish baselines and demonstrate impact. After that, our partnerships operate on rolling 30-day terms so you're never locked into services you don't need.

We recommend a 3-month initial commitment to establish baselines and demonstrate impact. After that, our partnerships operate on rolling 30-day terms so you're never locked into services you don't need.

We recommend a 3-month initial commitment to establish baselines and demonstrate impact. After that, our partnerships operate on rolling 30-day terms so you're never locked into services you don't need.

Measurement depends on the mission. We define clear KPIs aligned with your business goals – whether that's ROAS lift, CAC reduction, new customer acquisition, or share of wallet growth. We build custom dashboards showing exactly what works and what doesn't. You can't improve what you don't measure honestly.

Measurement depends on the mission. We define clear KPIs aligned with your business goals – whether that's ROAS lift, CAC reduction, new customer acquisition, or share of wallet growth. We build custom dashboards showing exactly what works and what doesn't. You can't improve what you don't measure honestly.

Measurement depends on the mission. We define clear KPIs aligned with your business goals – whether that's ROAS lift, CAC reduction, new customer acquisition, or share of wallet growth. We build custom dashboards showing exactly what works and what doesn't. You can't improve what you don't measure honestly.

Measurement depends on the mission. We define clear KPIs aligned with your business goals – whether that's ROAS lift, CAC reduction, new customer acquisition, or share of wallet growth. We build custom dashboards showing exactly what works and what doesn't. You can't improve what you don't measure honestly.

We've engineered our process to maximize your team's time. A weekly check-in call, access to key platforms, and collaborative strategic sessions are all we need. We handle the heavy lifting of day-to-day execution and optimization.

We've engineered our process to maximize your team's time. A weekly check-in call, access to key platforms, and collaborative strategic sessions are all we need. We handle the heavy lifting of day-to-day execution and optimization.

We've engineered our process to maximize your team's time. A weekly check-in call, access to key platforms, and collaborative strategic sessions are all we need. We handle the heavy lifting of day-to-day execution and optimization.

We've engineered our process to maximize your team's time. A weekly check-in call, access to key platforms, and collaborative strategic sessions are all we need. We handle the heavy lifting of day-to-day execution and optimization.

Unlock value
creation.

Let's build a machine that moves as fast as your market.

Start here

Unlock value
creation.

Let's build a machine that moves as fast as your market.

Start here

Unlock value
creation.

Let's build a machine that moves as fast as your market.

Start here

Unlock value
creation.

Let's build a machine that moves as fast as your market.

Start here

© 2025 Moving Parade. All rights reserved.

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© 2025 Moving Parade. All rights reserved.

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© 2025 Moving Parade. All rights reserved.

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