Content Marketing Playbook Sprint.
A flexible sprint that delivers a custom playbook: your roadmap for turnkey content development, distribution, and optimization. Whether you’re starting from scratch, opening a new channel, or overhauling your approach, this sprint gets you from “random acts of content” to a unified game plan tied to real business goals.
Trusted by brands
invested in creating value.
Trusted by brands invested in creating value.
Challenge
Everyone lands here a little differently.
Maybe you’re repurposing old assets to fill social feeds. Or running six channels with six different voices. No matter your starting point, we build a flexible blueprint that organizes content around your goals, audience, and brand — so you can focus on execution that moves the needle.
"We’re drowning in content. But there’s no strategy."
You’ve got decks, videos, social feeds—yet no cohesive narrative or performance plan.
"We’re brand-new and basically have zero content."
You want to do this right from the start: a content strategy built to grow with you.
"Ugh, we're still not on Tiktok."
You sense an opportunity, but want to make sure it aligns with your audience, brand and budget.
“We have content that works, but we can’t replicate the success.”
Some pieces land well. Others flop. You need a playbook to make wins repeatable.
Challenge
Everyone lands here a little differently.
Maybe you’re repurposing old assets to fill social feeds. Or running six channels with six different voices. No matter your starting point, we build a flexible blueprint that organizes content around your goals, audience, and brand — so you can focus on execution that moves the needle.
"We’re drowning in content. But there’s no strategy."
You’ve got decks, videos, social feeds—yet no cohesive narrative or performance plan.
"We’re brand-new and basically have zero content."
You want to do this right from the start: a content strategy built to grow with you.
"Ugh, we're still not on Tiktok."
You sense an opportunity, but want to make sure it aligns with your audience, brand and budget.
“We have content that works, but we can’t replicate the success.”
Some pieces land well. Others flop. You need a playbook to make wins repeatable.
Challenge
Everyone lands here a little differently.
Maybe you’re repurposing old assets to fill social feeds. Or running six channels with six different voices. No matter your starting point, we build a flexible blueprint that organizes content around your goals, audience, and brand — so you can focus on execution that moves the needle.
"We’re drowning in content. But there’s no strategy."
You’ve got decks, videos, social feeds—yet no cohesive narrative or performance plan.
"We’re brand-new and basically have zero content."
You want to do this right from the start: a content strategy built to grow with you.
"Ugh, we're still not on Tiktok."
You sense an opportunity, but want to make sure it aligns with your audience, brand and budget.
“We have content that works, but we can’t replicate the success.”
Some pieces land well. Others flop. You need a playbook to make wins repeatable.
Solution
Solution
Solution
A framework that ties your brand story to the channels that matter.
We start by x-raying your current content, from brand narrative down to tactical postings, then refine it into a simple, actionable playbook. You’ll know exactly what to create, how to create it, and where to deploy it—so your content stops drifting and starts driving outcomes.
Discover & Diagnose
Where Are You Now?
Where Are You Now?
Where Are You Now?
Where Are You Now?
Gather and review current assets, brand documentation, and channel performance (or competitor insights if you’re brand-new).
Gather and review current assets, brand documentation, and channel performance (or competitor insights if you’re brand-new).
Gather and review current assets, brand documentation, and channel performance (or competitor insights if you’re brand-new).
Gather and review current assets, brand documentation, and channel performance (or competitor insights if you’re brand-new).
Audience & Cultural Mapping
Audience & Cultural Mapping
Audience & Cultural Mapping
Audience & Cultural Mapping
Identify who you need to reach, what they care about, and where they spend their attention.
Identify who you need to reach, what they care about, and where they spend their attention.
Identify who you need to reach, what they care about, and where they spend their attention.
Identify who you need to reach, what they care about, and where they spend their attention.
Strategic Messaging & Pillars
Brand & Business Goals Alignment
Brand & Business Goals Alignment
Brand & Business Goals Alignment
Brand & Business Goals Alignment
Translate your top business objectives (e.g., awareness, engagement, conversion) into content goals.
Translate your top business objectives (e.g., awareness, engagement, conversion) into content goals.
Translate your top business objectives (e.g., awareness, engagement, conversion) into content goals.
Translate your top business objectives (e.g., awareness, engagement, conversion) into content goals.
Core Themes & Storylines
Core Themes & Storylines
Core Themes & Storylines
Core Themes & Storylines
Lay out key pillars (like brand mission, product/solution focus, educational vs. inspirational angles) to guide content creation across channels.
Lay out key pillars (like brand mission, product/solution focus, educational vs. inspirational angles) to guide content creation across channels.
Lay out key pillars (like brand mission, product/solution focus, educational vs. inspirational angles) to guide content creation across channels.
Lay out key pillars (like brand mission, product/solution focus, educational vs. inspirational angles) to guide content creation across channels.
Channel Framework & Calendar
Channel Roles & Formats
Channel Roles & Formats
Channel Roles & Formats
Channel Roles & Formats
Prioritize and differentiate channels and formats
Prioritize and differentiate channels and formats
Prioritize and differentiate channels and formats
Prioritize and differentiate channels and formats
Scheduling & Sequencing
Scheduling & Sequencing
Scheduling & Sequencing
Scheduling & Sequencing
Develop a skeleton editorial calendar that shows how different pieces connect over weeks or months.
Develop a skeleton editorial calendar that shows how different pieces connect over weeks or months.
Develop a skeleton editorial calendar that shows how different pieces connect over weeks or months.
Develop a skeleton editorial calendar that shows how different pieces connect over weeks or months.
Implementation Roadmap
Playbook Delivery
Playbook Delivery
Playbook Delivery
Playbook Delivery
You receive a written, easy-to-follow content strategy with sample content outlines or briefs—so anyone on your team can create, post, and optimize.
You receive a written, easy-to-follow content strategy with sample content outlines or briefs—so anyone on your team can create, post, and optimize.
You receive a written, easy-to-follow content strategy with sample content outlines or briefs—so anyone on your team can create, post, and optimize.
You receive a written, easy-to-follow content strategy with sample content outlines or briefs—so anyone on your team can create, post, and optimize.
Measurement & Iteration Guidelines
Measurement & Iteration Guidelines
Measurement & Iteration Guidelines
Measurement & Iteration Guidelines
Plot the right value creation KPIs and define how you’ll track and adjust as real data comes in.
Plot the right value creation KPIs and define how you’ll track and adjust as real data comes in.
Plot the right value creation KPIs and define how you’ll track and adjust as real data comes in.
Plot the right value creation KPIs and define how you’ll track and adjust as real data comes in.
What you get
What you get
What you get
What you get
The content marketing playbook.
A Brand-Aligned Content Strategy
A high-level blueprint that connects every content idea to your unique business goals, target audience, and brand identity—so you never post just to “fill space” again.
A Brand-Aligned Content Strategy
A high-level blueprint that connects every content idea to your unique business goals, target audience, and brand identity—so you never post just to “fill space” again.
A Brand-Aligned Content Strategy
A high-level blueprint that connects every content idea to your unique business goals, target audience, and brand identity—so you never post just to “fill space” again.
A Brand-Aligned Content Strategy
A high-level blueprint that connects every content idea to your unique business goals, target audience, and brand identity—so you never post just to “fill space” again.
Integrated Content Framework
Messaging Pillars & Themes – Clear guardrails for each piece of content, ensuring a consistent, on-brand voice. Channel-by-Channel Playbook – Detailed guidelines on which platforms to focus on, what formats work best, and how often to post. Editorial Calendar Outline – A starter timeline of ideas and key milestones, making it easy to plug in new campaigns or evergreen content.
Integrated Content Framework
Messaging Pillars & Themes – Clear guardrails for each piece of content, ensuring a consistent, on-brand voice. Channel-by-Channel Playbook – Detailed guidelines on which platforms to focus on, what formats work best, and how often to post. Editorial Calendar Outline – A starter timeline of ideas and key milestones, making it easy to plug in new campaigns or evergreen content.
Integrated Content Framework
Messaging Pillars & Themes – Clear guardrails for each piece of content, ensuring a consistent, on-brand voice. Channel-by-Channel Playbook – Detailed guidelines on which platforms to focus on, what formats work best, and how often to post. Editorial Calendar Outline – A starter timeline of ideas and key milestones, making it easy to plug in new campaigns or evergreen content.
Integrated Content Framework
Messaging Pillars & Themes – Clear guardrails for each piece of content, ensuring a consistent, on-brand voice. Channel-by-Channel Playbook – Detailed guidelines on which platforms to focus on, what formats work best, and how often to post. Editorial Calendar Outline – A starter timeline of ideas and key milestones, making it easy to plug in new campaigns or evergreen content.
Metrics & Measurement Plan
Specific KPIs, along with a simple framework to track performance and optimize quickly. It’s your roadmap for what success looks like and how to improve.
Metrics & Measurement Plan
Specific KPIs, along with a simple framework to track performance and optimize quickly. It’s your roadmap for what success looks like and how to improve.
Metrics & Measurement Plan
Specific KPIs, along with a simple framework to track performance and optimize quickly. It’s your roadmap for what success looks like and how to improve.
Metrics & Measurement Plan
Specific KPIs, along with a simple framework to track performance and optimize quickly. It’s your roadmap for what success looks like and how to improve.
Implementation Plan
Practical guidance for activating your strategy—hand off tasks to your in-house teams, work with our Moving Parade Bench if you need production help, or partner with other creatives on your terms.
Implementation Plan
Practical guidance for activating your strategy—hand off tasks to your in-house teams, work with our Moving Parade Bench if you need production help, or partner with other creatives on your terms.
Implementation Plan
Practical guidance for activating your strategy—hand off tasks to your in-house teams, work with our Moving Parade Bench if you need production help, or partner with other creatives on your terms.
Implementation Plan
Practical guidance for activating your strategy—hand off tasks to your in-house teams, work with our Moving Parade Bench if you need production help, or partner with other creatives on your terms.
Work
Work
Work
Work
Sprints and growth retainers in action.
How we work differently.
Planning meets doing
AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.
Speed without shortcuts
AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.
Build value, don't burn it
Every sprint creates something that compounds—frameworks you can reuse, insights that inform future bets, capabilities that outlast any single campaign.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
© 2025 Moving Parade. All rights reserved.
© 2025 Moving Parade. All rights reserved.
© 2025 Moving Parade. All rights reserved.