Paid Media Campaign Sprint.
Your paid media buys should fuel growth — not get bogged down in process, timelines, vanity metrics, and scattered execution. Our Paid Media Campaign Sprint fuses strategy, activation, and measurement into one system that gets you live fast and compounds what works.
Trusted by brands
invested in creating value.
Trusted by brands invested in creating value.

Challenge
Your buyers move fast. Your media partner should too.
Your paid media should be a growth engine — but too often, fragmented execution, static frameworks, and lagging measurement stand in the way.
Stuck between strategy and execution.
When planning lives in one room and execution in another, momentum gets lost in translation.
Optimizing for proxies, not pipeline.
Clicks and impressions are easy to chase. Business outcomes? Not so much — unless you’re measuring and tracking the right signals early.
Paying for process instead of progress.
Traditional agencies stretch timelines, inflate scopes, and bury insights in dashboards no one reads.
Static frameworks can’t keep up with dynamic markets.
When media systems can’t flex with shifting buyer behavior, you waste money on outdated assumptions.

Challenge
Your buyers move fast. Your media partner should too.
Your paid media should be a growth engine — but too often, fragmented execution, static frameworks, and lagging measurement stand in the way.
Stuck between strategy and execution.
When planning lives in one room and execution in another, momentum gets lost in translation.
Optimizing for proxies, not pipeline.
Clicks and impressions are easy to chase. Business outcomes? Not so much — unless you’re measuring and tracking the right signals early.
Paying for process instead of progress.
Traditional agencies stretch timelines, inflate scopes, and bury insights in dashboards no one reads.
Static frameworks can’t keep up with dynamic markets.
When media systems can’t flex with shifting buyer behavior, you waste money on outdated assumptions.

Challenge
Your buyers move fast. Your media partner should too.
Your paid media should be a growth engine — but too often, fragmented execution, static frameworks, and lagging measurement stand in the way.
Stuck between strategy and execution.
When planning lives in one room and execution in another, momentum gets lost in translation.
Optimizing for proxies, not pipeline.
Clicks and impressions are easy to chase. Business outcomes? Not so much — unless you’re measuring and tracking the right signals early.
Paying for process instead of progress.
Traditional agencies stretch timelines, inflate scopes, and bury insights in dashboards no one reads.
Static frameworks can’t keep up with dynamic markets.
When media systems can’t flex with shifting buyer behavior, you waste money on outdated assumptions.

01
All you do.
Share business goals, briefs, creative assets, and access to media and measurement platforms.

01
All you do.
Share business goals, briefs, creative assets, and access to media and measurement platforms.

01
All you do.
Share business goals, briefs, creative assets, and access to media and measurement platforms.

02
All we do.
We fuse planning, activation, measurement and reporting into a sprint that gets your campaigns live quickly and confidently — with testing baked in from day one.

02
All we do.
We fuse planning, activation, measurement and reporting into a sprint that gets your campaigns live quickly and confidently — with testing baked in from day one.

02
All we do.
We fuse planning, activation, measurement and reporting into a sprint that gets your campaigns live quickly and confidently — with testing baked in from day one.
Solution
Solution
Solution
A full-funnel framework for paid media performance.
This sprint combines agile activation, expert planning, and measurement you can actually use — all without the overhead of a long-term retainer. Whether you’re launching a new product, fueling pipeline, or maximizing a moment in market, we help you go live fast and scale what works.
Campaign Strategy & Planning
Align on business goals, KPIs, and creative assets
Align on business goals, KPIs, and creative assets
Align on business goals, KPIs, and creative assets
Align on business goals, KPIs, and creative assets
Architect full-funnel strategy across audience segments
Architect full-funnel strategy across audience segments
Architect full-funnel strategy across audience segments
Architect full-funnel strategy across audience segments
Build phased campaign plan designed to adapt in motion
Build phased campaign plan designed to adapt in motion
Build phased campaign plan designed to adapt in motion
Build phased campaign plan designed to adapt in motion
Map testable hypotheses for messaging and targeting
Map testable hypotheses for messaging and targeting
Map testable hypotheses for messaging and targeting
Map testable hypotheses for messaging and targeting
Channel Activation & Trafficking
Align on naming, UTM and tracking conventions
Align on naming, UTM and tracking conventions
Align on naming, UTM and tracking conventions
Align on naming, UTM and tracking conventions
Develop a comphrensive traffickng sheet
Develop a comphrensive traffickng sheet
Develop a comphrensive traffickng sheet
Develop a comphrensive traffickng sheet
Comphrensive, systematic QA check ahead of launch
Comphrensive, systematic QA check ahead of launch
Comphrensive, systematic QA check ahead of launch
Comphrensive, systematic QA check ahead of launch
Launch cross-channel campaigns across paid search, paid social, programmatic and more
Launch cross-channel campaigns across paid search, paid social, programmatic and more
Launch cross-channel campaigns across paid search, paid social, programmatic and more
Launch cross-channel campaigns across paid search, paid social, programmatic and more
Post launch QA to confirm tracking, measuring and targeting is on point
Post launch QA to confirm tracking, measuring and targeting is on point
Post launch QA to confirm tracking, measuring and targeting is on point
Post launch QA to confirm tracking, measuring and targeting is on point
Testing & Optimization
Implement testing framework, according to plan
Implement testing framework, according to plan
Implement testing framework, according to plan
Implement testing framework, according to plan
Monitor real-time performance across key KPIs
Monitor real-time performance across key KPIs
Monitor real-time performance across key KPIs
Monitor real-time performance across key KPIs
Continiously monitor and optimize performance, adjusting bids, audiences, creative, placements and more.
Continiously monitor and optimize performance, adjusting bids, audiences, creative, placements and more.
Continiously monitor and optimize performance, adjusting bids, audiences, creative, placements and more.
Continiously monitor and optimize performance, adjusting bids, audiences, creative, placements and more.
Kill inefficiencies early, double down on winners
Kill inefficiencies early, double down on winners
Kill inefficiencies early, double down on winners
Kill inefficiencies early, double down on winners
Output: Live Optimization Tracker
Output: Live Optimization Tracker
Output: Live Optimization Tracker
Output: Live Optimization Tracker
Measurement & Reporting
Build bespoke dashboard via Looker or Tableau
Build bespoke dashboard via Looker or Tableau
Build bespoke dashboard via Looker or Tableau
Build bespoke dashboard via Looker or Tableau
Deliver wrap report with testing insights and a next-step roadmap
Deliver wrap report with testing insights and a next-step roadmap
Deliver wrap report with testing insights and a next-step roadmap
Deliver wrap report with testing insights and a next-step roadmap
What you get
What you get
What you get
What you get
Paid campaigns, built for structure and scale.
Audience-specific strategy & activation.
Smart segmentation and targeting frameworks built to reach the right buyers, across the channels that matter — LinkedIn, YouTube, CTV, Display, Podcast, and more.
Audience-specific strategy & activation.
Smart segmentation and targeting frameworks built to reach the right buyers, across the channels that matter — LinkedIn, YouTube, CTV, Display, Podcast, and more.
Audience-specific strategy & activation.
Smart segmentation and targeting frameworks built to reach the right buyers, across the channels that matter — LinkedIn, YouTube, CTV, Display, Podcast, and more.
Audience-specific strategy & activation.
Smart segmentation and targeting frameworks built to reach the right buyers, across the channels that matter — LinkedIn, YouTube, CTV, Display, Podcast, and more.
Concise creative & channel rollout.
From top-funnel visibility to conversion-stage drivers, each phase is designed to compound impact — not just optimize in hindsight.
Concise creative & channel rollout.
From top-funnel visibility to conversion-stage drivers, each phase is designed to compound impact — not just optimize in hindsight.
Concise creative & channel rollout.
From top-funnel visibility to conversion-stage drivers, each phase is designed to compound impact — not just optimize in hindsight.
Concise creative & channel rollout.
From top-funnel visibility to conversion-stage drivers, each phase is designed to compound impact — not just optimize in hindsight.
Live dashboards & structured testing.
Integrated ad performance and site analytics give you real-time visibility, while test-and-learn systems guide continuous improvement.
Live dashboards & structured testing.
Integrated ad performance and site analytics give you real-time visibility, while test-and-learn systems guide continuous improvement.
Live dashboards & structured testing.
Integrated ad performance and site analytics give you real-time visibility, while test-and-learn systems guide continuous improvement.
Live dashboards & structured testing.
Integrated ad performance and site analytics give you real-time visibility, while test-and-learn systems guide continuous improvement.
A clear path forward.
You’ll leave with actionable insights, a wrap report tied to your KPIs, and a roadmap for where to go next — with or without ongoing support.
A clear path forward.
You’ll leave with actionable insights, a wrap report tied to your KPIs, and a roadmap for where to go next — with or without ongoing support.
A clear path forward.
You’ll leave with actionable insights, a wrap report tied to your KPIs, and a roadmap for where to go next — with or without ongoing support.
A clear path forward.
You’ll leave with actionable insights, a wrap report tied to your KPIs, and a roadmap for where to go next — with or without ongoing support.
Work
Work
Work
Work
Sprints and growth retainers in action.
How we work differently.
Planning meets doing
AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.
Speed without shortcuts
AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.
Build value, don't burn it
Every sprint creates something that compounds—frameworks you can reuse, insights that inform future bets, capabilities that outlast any single campaign.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
Unlock value
creation.
Let's build a machine that moves as fast as your market.
© 2025 Moving Parade. All rights reserved.
© 2025 Moving Parade. All rights reserved.
© 2025 Moving Parade. All rights reserved.